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The Critical Gap: Why Lack of Data and Feedback Loops Is Costing Venues Big. In the fast-paced world of sports and live entertainment, every moment matters — not just on the field or stage, but behind the scenes, particularly in concessions, merchandise, and fan services. One of the most overlooked and costly mistakes many venues make is failing to collect […]

In live events and venue operations, guest experience is everything. Whether you’re hosting 1,500 fans or 15,000, the ability to serve guests quickly, efficiently, and consistently will make or break your per caps—and your reputation. Here’s the truth: our standard is one POS unit for every 100 fans in attendance. That may sound aggressive—but it works. Fans

When it comes to food and beverage operations in sports and entertainment, the assumption is often that bigger means better—that the largest, most recognized hospitality brands offer the best pricing and purchasing power. But the numbers tell a different story. At Front Row Hospitality (FRH), we recently conducted a pricing analysis while setting up a new venue that

Liberty Sports Group, a company that pursues the latest in-venue technology for its partners, has chosen CHEQ to be the mobile and social payment provider for its portfolio of stadiums. The initial collaboration will take place at 6,000-seat Campanelli Stadium in Brockton, Mass., home of the Brockton Rox of the Futures Collegiate Baseball League. The