Privacy Notice
Effective Date: October 8, 2025
Liberty Sports Group, LLC, Front Row Hospitality, and Affiliates
1. INTRODUCTION AND SCOPE
This Privacy Notice (the “Notice”) outlines the practices of Liberty Sports Group, LLC, and its global affiliates and operating divisions, including Front Row Hospitality, LLC, DCI Projects, and Liberty inVenue (collectively, “Liberty,” “We,” “Us,” or “Our”).
We are a global advisory and development company dedicated to protecting and respecting your privacy as we deliver our mission to transform the sports, hospitality, and live entertainment sectors. Our business model is built on an operator-first approach and integrated solutions.
1.1 Scope of this Notice
This Notice applies to all Personal Information (PI) we collect when you interact with our Services, whether online or offline, including: our public websites and mobile applications; interactions related to our Venue Management services; purchases and services provided by Front Row Hospitality; and correspondence, business dealings, and recruitment.
1.2 Data Controller
For the purpose of US privacy laws and, where applicable, the European Union’s General Data Protection Regulation (GDPR), the Data Controller is Liberty Sports Group, LLC, headquartered in the United States.
2. PERSONAL INFORMATION WE COLLECT AND SOURCES
We collect PI that is reasonably capable of being associated with you. We collect, and have collected in the preceding 12 months, the following categories of PI.
2.1 Categories of Personal Information
| PI Category | Specific Examples of Data Collected |
|---|---|
| A. Identifiers | Name, address, email, phone number, unique device IDs, IP address, social media handles, account login details, limited government IDs (e.g., for background checks/tax purposes). |
| B. Financial/Customer Records | Payment card details (securely tokenized by processors), billing address, bank information (for partner invoicing), signature. |
| C. Commercial Information | Records of products (tickets, suites, F&B) or services purchased, purchasing history, and Front Row Hospitality consumption patterns. |
| D. Internet/Network Activity | Browsing history, search queries, clickstream data, mouse movements, interaction with our digital properties and advertisements. |
| E. Geolocation Data | Approximate location derived from IP address, or precise GPS location (with consent) from mobile devices using our venue applications. |
| F. Sensory Data | CCTV footage in managed facilities, audio recordings of customer service calls (with notice), and event photography/videography. |
| G. Professional/Employment | Resume, employment history, qualifications, references, and professional contact information for B2B dealings. |
| H. Sensitive Personal Information | Voluntary for EEO/Diversity (Race, ethnicity, or sexual orientation). For Accommodation (Health information related to accessibility or specific dietary needs – Front Row Hospitality). |
| I. Inferences | Derived data reflecting your preferences, characteristics, and interests (e.g., propensity for premium seating, fan of a specific sport). |
2.2 Sources of Collection
We collect your PI from the following sources: Directly From You (account registration, purchases, job applications); Automatically (cookies, web beacons); and From Third Parties (Venue owners, leagues, ticketing platforms, and analytics providers).
3. HOW AND WHY WE USE YOUR PERSONAL INFORMATION
Our processing of your PI is directly linked to our business operations and core values: GUEST-FIRST, TEAM PRIDE, BOLD THINKING, and ACCOUNTABILITY.
3.1 Specific Purposes of Processing
| Business & Commercial Purpose | Liberty Business Context |
|---|---|
| Service Provision & Contract Fulfillment | To deliver our core service pillars: fulfilling Front Row Hospitality orders, managing Liberty inVenue access, processing payments, and managing contractual relationships. |
| Marketing, Personalization, & Advertising | DCI Projects utilizes this data for customized brand strategy, delivering relevant ads (on-site and off-site) for Liberty Live events and premium seating based on inferred interests. |
| Operational Analytics & Improvement | Analyzing fan journey data to measure the success of our “operator-led execution” and inform future strategies for design and performance of venues (“Built for Performance and Longevity”). |
| Venue and Digital Security | Monitoring for unauthorized access, ensuring physical safety via CCTV, fraud detection, and enforcing our Terms of Use. |
| Legal Compliance | Complying with tax, accounting, and anti-money laundering regulations, and responding to judicial process. |
3.2 Lawful Basis for Processing (GDPR/International)
For individuals in jurisdictions covered by GDPR (EEA, UK), we process your PI based on the following grounds: Performance of a Contract, Legitimate Interests, Legal Obligation, and Consent (where required by law, such as for non-essential cookies).
4. SHARING AND DISCLOSURE OF PERSONAL INFORMATION
We share your PI with: Corporate Affiliates; Venue Clients and Partners (leagues, teams, owners); Service Providers (hosting, payment processing, email); Marketing & Ad Networks (for Targeted Advertising); Successors in Business (M&A); and Government & Law Enforcement (as required by law).
NOTE ON SALE AND SHARING: We do not sell Personal Information for monetary consideration. We do “share” PI (Categories A, D, and I) for targeted advertising. Your preferences regarding this sharing are detailed in Section 6.2.
5. INTERNATIONAL DATA TRANSFERS
As a company that delivers services “across North America and beyond,” your PI may be transferred to, and processed in, the United States and other global locations. For transfers of PI from the EEA/UK/Switzerland, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses (SCCs), to protect your data. By using our Services, you consent to this transfer.
6. YOUR RIGHTS AND CHOICES
6.1 Your U.S. State Privacy Rights (CCPA/CPRA, VCDPA, etc.)
If you are a resident of an applicable US state, you have the following rights. For all requests below, you may contact us via email at privacy@libertysportsgroup.com.
| Right | Description |
|---|---|
| Right to Know/Access | Request details on the categories and specific pieces of PI collected about you. |
| Right to Correction | Request the correction of inaccurate PI we maintain about you. |
| Right to Deletion | Request the deletion of your PI, subject to legal exceptions. |
| Right to Limit Sensitive PI | Limit the use or disclosure of Sensitive PI to certain necessary business purposes. |
6.2 Targeted Advertising Preferences (Right to Opt-Out of Sharing)
We share certain data with advertising partners to provide you with relevant promotions for Liberty Sports Group, LLC, Front Row Hospitality, and Liberty Live events. You have the right to direct us not to “share” your Personal Information for cross-context behavioral advertising.
You can exercise this right in the following ways:
1. Click the Opt-Out Link: Use the dedicated “Do Not Sell or Share My Personal Information” link found on our website’s homepage or footer (you must implement this link).
2. Global Privacy Control (GPC): We honor the Global Privacy Control signal, which allows you to globally opt-out of the sharing of your PI via browser settings.
3. Email Request: Send a formal request to privacy@libertysportsgroup.com.
6.3 Your International Rights (GDPR)
If you are in a jurisdiction covered by GDPR, you have the following additional rights: Right to Data Portability, Right to Object (to processing based on Legitimate Interests), Right to Restrict Processing, and the Right to Lodge a Complaint with a supervisory authority.
6.4 Marketing Communications
You can opt-out of promotional email communications using the “unsubscribe” link provided in the email itself.
7. COOKIES AND TRACKING TECHNOLOGIES
We use first-party and third-party cookies, web beacons, and pixels. These include: Strictly Necessary (for essential site functionality); Performance/Analytics (to measure traffic and engagement); Functionality (to remember preferences); and Targeting/Advertising (used by DCI Projects for ad placement and measurement). You can manage these preferences via our on-site tool or browser settings. We currently do not recognize browser-initiated “Do Not Track” signals, though we honor the GPC signal as detailed in Section 6.2.
8. CHILDREN’S PRIVACY
Our Services are designed for a general audience. We do not knowingly collect PI from children under the age of 13 in the US (COPPA) or under 16 in certain international jurisdictions without verified parental consent.
9. CHANGES TO THIS PRIVACY NOTICE
We reserve the right to modify this Notice at any time. We will indicate the date of the last revision at the top. If we make material changes, we will notify you either through a prominent notice on our website or through other appropriate communication channels.
10. CONTACT US
For any questions about this Notice, data privacy practices, or to exercise your rights, please contact our Legal Affairs department:
Legal Entity: Liberty Sports Group, LLC
Address: Global Headquarters
1412 Broadway, FL 21
New York, New York 10018
Email Address: hello@libertysportsgrp.com
This Privacy Notice is a simplified representation of our full internal data privacy policy and is subject to local legal requirements.