Liberty Sports Group is a leading sports, entertainment, and venue management company specializing in team operations, venue management, hospitality, brand marketing, sponsorship sales, and live event production. Founded in 2008 and headquartered in Manhattan, with satellite offices in Orlando and Los Angeles, Liberty Sports Group brings a hands-on, owner-operator approach to building high-impact, revenue-generating experiences across sports and entertainment. Our team has worked with professional sports franchises, entertainment venues, and global live events, delivering customized solutions that enhance fan engagement and business performance.
Liberty inVenue drives unparalleled value by redefining venue experiences through excellence and innovation. Our suite of services spans food services, hospitality, venue operations, sustainable practices, public health and safety, parking solutions, premium and global sales, global marketing strategies, event booking, talent buying, logistics, and beyond. Additionally, we offer pre-opening or rehabilitation services in design, development, project management, financial services, and end-to-end solutions tailored to meet your venue’s unique needs.
Our Operational Management and Consulting services cater to the holistic needs of your business operation. Whether scaling for comprehensive solutions or crafting curated offerings, we guide operations toward sustainable success. Use our experience as we are operators at heart.
At Liberty Sports Group, our commitment to exceptional venue and guest experiences extends far beyond game day or showtime. From five-star feasts to local delights and sizzling chef-inspired creations onto general concessions (also important), our culinary prowess shines. But our dedication doesn’t stop at cuisine, we aim to delight guests at every turn, from candy walls to in-house bakeshops, ensuring a warm welcome and an unforgettable experience one bite at a time.
Team up with creative, media, and strategy agency, DCI Projects, our global sports marketing agency, Liberty Sports Group delivers customer-centric solutions founded on trust, transparency, industry expertise, and global relationships. This alignment strategically connects brands, rightsholders, media platforms, and fans to cultivate contemporary partnerships in sports, entertainment, and cultural realms.
Liberty Global Experiences harnesses our research-driven methodologies to craft unparalleled guest experiences, leveraging the brightest minds globally. From custom narratives and bold design to reimagined dining experiences and cutting-edge technology, we ensure each idea resonates, captivates, and drives a diverse stream of visitors. No vision is too small or large to benefit exceptionally from aligning with our Global Experiences division, an experience-driven arm with a focus on Lifestyle Offerings in Art, Corporate Endeavors, Entertainment, Fashion, Sports, and Cultural Events.
Liberty Global Partnerships excels in delivering groundbreaking solutions for complex projects. We forge integrated partnerships, linking premier and emerging brands in transformative ways. Our comprehensive consulting and sales execution services span naming and venue entitlements, jersey sponsorships, premier event partnerships, emerging entertainment platforms, university collaborations, mixed-use real estate developments, and more.
LSG assists ownership groups and investors with the evaluation, design, project management, development and construction of facilities used for sports and other activities, with creative solutions focused on improvement of operations and revenue generation of the facility.
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