When it comes to food and beverage operations in sports and entertainment, the assumption is often that bigger means better—that the largest, most recognized hospitality brands offer the best pricing and purchasing power. But the numbers tell a different story.
At Front Row Hospitality (FRH), we recently conducted a pricing analysis while setting up a new venue that had previously been signed with one of the industry’s largest hospitality companies. The results? FRH delivers an average savings of 20.56% on food costs—without sacrificing quality.
Our ability to outperform industry giants on pricing comes down to three key advantages:
We don’t just buy in bulk—we buy better. Through strategic vendor relationships, real-time pricing intelligence, and volume-driven negotiations, we secure top-tier products at prices that undercut traditional hospitality giants.
For example, our analysis found that:
✅ Chicken Tenders cost 18% less through FRH.
✅ Lays Potato Chips are sourced at a 20% lower cost.
✅ Even core proteins, like Beef Patties, see meaningful savings.
These numbers add up fast, especially for venues serving thousands—or even millions—of guests per season.
Many industry giants leverage their name and reputation to justify inflated costs—charging more simply because they can. We take the opposite approach:
🚫 No unnecessary markups.
🚫 No hidden fees.
✅ Just real cost savings passed directly to you.
Why was Front Row Hospitality created? Because we saw a gap in the market.
Through Liberty Sports Group, we built FRH to serve clients who needed the resources and buying power of the big-box companies—but with a level of transparency and ROI that those companies simply don’t provide.
Most large-scale hospitality providers operate on a model where only a limited percentage of net revenues actually go back to the venue operator. Their contracts are designed to maximize their own profit—not yours.
At FRH, we flip that model on its head. Our success is tied to yours. We ensure that the savings and efficiency gains we create go back into your pocket—not just ours.
For venue operators, team owners, and event organizers, controlling cost of goods sold (COGS) is one of the biggest challenges. In a business where margins matter, a 20%+ reduction in food costs translates into:
💰 Higher profit retention
📈 More competitive pricing for fans and guests
🔄 The ability to reinvest in better experiences
At FRH, we don’t just compete with the big names—we set a new industry standard for efficiency, cost control, and value-driven hospitality.
If you’re ready to see how our best-in-class purchasing strategy can reduce your costs overnight, let’s talk. Contact us today for a no-obligation cost analysis and start saving immediately.
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